Client: Aston Villa Football Club & National Literacy Trust

Target publication(s): Birmingham Mail and local press and media

Date: July 2021

Brief: Press release to promote a new reading scheme for local schools and to raise awareness of its official launch.

Please note: This is a sample press release for a fictional scheme, although it would be a brilliant project! I have extensive experience in writing these type of press releases, having managed a similar literacy project for 2 years.